Kimora is expanding the Baby Phat brand among generations by partnering with her daughters.
Looks like the 90’s is continuing to make a strong comeback. Over the last year, we’ve seen a variety of beauty and fashion references to the classic era. From Cardi B and Megan thee Stallion’s hair and makeup in WAP, to the Monica and Brandy R&B Verzuz battle, you sort of had no choice but to pull out your black lip liner and iridescent lipstick.
Popular fashion brand Baby Phat recently revamped their line to appeal to the younger generation. On Tuesday, Kimora Lee Simmons took to Instagram to announce the launch of Baby Phat Beauty, in partnership with her daughters. Because Kimora has a daughter in her late teens and one in her early 20’s, their insight can push the success of the company to the next level.